Sadeq Ali Alsaeedi, Zubaidah (2023) The relationship between reading attitudes, subjective norms, perceived behavioural control and reading habits among UTHM undergraduates. Masters thesis, Universiti Tun Hussein Onn Malaysia.

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Abstract

Reading habits and attitudes towards reading are two of the most critical topics in social research. With the evolution of information technology, the leisure reading habits of students have changed. The purpose of this study is to understand the leisure reading habits among undergraduates in UTHM and to investigate the drivers of leisure reading habits based on the integration of the theory of planned behaviour. A model based on the theory of planned behaviour was derived to examine the relationships between attitude, subjective norms, and perceived behavioural control towards reading habits. A quantitative research method was applied in this study and data were collected via online questionnaires that were distributed among 379 undergraduates of UTHM. The study employed SPSS for the purpose of data analysis. Results were analysed using descriptive statistics and multiple regression analysis. Three main findings arose from this study: first, the students read for 30 minutes to 1 hour per day and their most frequent reading materials are websites. Second, the results showed that students have overall positive attitudes toward reading despite the minimal time they spent reading every day. Besides, students place a great value on social referents’ perceptions of their reading. However, the results showed that students are neutral when it comes to their ability in reading. Finally, based on the regression model, only affective attitude, perceived ability and perceived opportunities have a significant effect on students’ reading habits. Consequently, educators could help students build their reading skills by directing them to reliable and engaging resources online. The implication of this study could improve the quality of learning by providing students with various reading materials and enhancing their reading skills to actively engage in reading activities especially in language classroom

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