Milala, Sani Inusa (2023) The impacts of intangible assets on the competitive advantage, performance, and sustainability of Nigerian cement companies. Masters thesis, Universiti Tun Hussein Onn Malaysia.

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Abstract

Intangible assets are one among the assets that play a crucial role in today’s business. With technological development throughout the globe, the lack of investment in intangible assets by Nigerian cement companies can lead to a large gap in competitive advantage, performance and sustainability. This study was aimed at assessing the impacts of the intangible asset on the competitive advantage, performance, and sustainability of Nigerian cement companies. It is focused at determining the factors affecting the competitive advantage, performance, and sustainability of Nigerian cement companies. The research also focused on assessing the relationship between them, and evaluating the impact of intangible assets on the performance and sustainability of Nigerian cement companies. Nigerian cement companies were selected as the case study for this research where the administrative staff were selected as its respondents. The research employs the use of questionnaires and interviews as its data collection strategy. Descriptive and correlational statistical data analysis was carried out where qualitative data was analyzed using CAQDAS NVivo. The result found that there is a strong relationship between the intangible asset financial competitive advantage, performance and sustainability of the Nigerian cement companies and intangible assets have an impact on competitive advantage performance and suitability of Nigerian cement companies. It is concluded that intangible assets are the driver of competitive advantage, performance, and sustainability of Nigerian cement companies

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